n. Strenuous pursuit or desire; earnest quest; a striving in the direction (of).n. A striving for the appearance (of); pretense of the possession or character (of); effort for the reputation (of): as, an affectation of wit or of virtue; affectation of great wealth.n. A striving for effect; artificiality of manner or conduct; effort to attract notice by pretense, assumption, or any peculiarity: as, his affectations are insufferable.n. Affection; fondness.