the GNU version of the Collaborative International Dictionary of English
n. The quality or state of being bluff.
The Century Dictionary and Cyclopedia
n. The quality of being bluff; bluntness; frankness; abruptness.
WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
n. good-natured frankness
Word Usage
"Potential employers and customers need to know that men are indeed capable of "emotional labor," but they may practice it differently, with more bluffness, more teasing, more ... noise."