This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

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n. The characteristics of human populations and population segments, especially when used to identify consumer markets: The demographics of the Southwest indicate a growing population of older consumers.

n. the characteristics of human populations for purposes of social studies

"It's hardly a representative sample, and the term "demographics" doesn't even appear in the paper."

demography    demographer    demographic   

affix    graphics    micrographics    reprographics   

boomers    demography    sociology    ethnicity    lifestyles