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adj. erotic, lascivious, lewd, naughty, sexy, suggestive

n. A genre, especially of anime and manga, featuring playful, tongue-in-cheek usage of sexualized imagery and situations such as double entendre or flirtation, while remaining non-pornographic. Often used to differentiate from hentai which features overt sexual themes.

n. blanket term used to describe such media

n. A situation within a story, especially anime and manga, which ventures into the ecchi genre.

"As an aside, that's why I decided not to call this a fan service show and use the better fitting term "ecchi"."