This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

• Lexulous
• Wordscraper
• Wordosaur

n. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.

n. An innovative or unusual mechanical contrivance; a gadget.

n. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.

n. A significant feature that is obscured, misrepresented, or not readily evident; a catch.

n. A small object whose name does not come readily to mind.

v. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.

v. To change or affect by means of a gimmick.

n. A trick or device used to reach some end.

n. A clever ploy or strategy.

v. To rig or set up with a trick or device.

n. something unspecified whose name is either forgotten or not known

n. any clever maneuver

n. a drawback or difficulty that is not readily evident

"White House chief of staff William Daley told NBC the debt ceiling "must be extended in a way that gives certainty to economy through '13 and not some short term gimmick where we're right back in this fix in six or eight months.""

gimmicked    gimmicking    gimmicks   

stuff    drawback   

gimmicky   

bulimic    mimic    patronymic   

ploy