n. an item, motif, person, image that by association improves appearancen. Witchcraft; magic charm; a spell affecting the eye, making objects appear different from what they really are.n. A kind of haze in the air, causing things to appear different from what they really are.n. Any artificial interest in, or association with, an object, or person, through which it or they appear delusively magnified or glorified.n. Alluring beauty or charm (often with sex-appeal)