This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

• Lexulous
• Wordscraper
• Wordosaur

n. An attitude of kindness or friendliness; benevolence.

n. Cheerful acquiescence or willingness.

n. A good relationship, as of a business with its customers or a nation with other nations.

n. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.

n. A favorably disposed attitude toward someone or something.

n. The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.

n. A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

n. a disposition to kindness and compassion

n. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

n. the friendly hope that something will succeed

"Formerly, accountants used the term goodwill to refer to an intangible business asset, such as a well-regarded business name, brand, or symbol, acquired in a merger."

ill will   

good nature    intangible asset    intangible    friendliness   

bona fides   

Bastille    Belleville    Bill    Brazil    Brill    Gil    Gill    Hill    Jill    Lil   

will    friendliness    good-will    kindliness    kindness    benevolence    esteem    amity    forbearance    fellowship