ad. The adverb form of inconsequential: to do something in a manner of little consequence.
The Century Dictionary and Cyclopedia
In an inconsequential manner; without regular sequence or deduction.
WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
ad. lacking consequence
Word Usage
"By demanding big dollars and using their most valuable content (and not inconsequentially, the content least available on the internet) to leverage the fees they want, the networks are being smart."