ad. In the place of something (usually mentioned earlier); as a substitute or alternative
the GNU version of the Collaborative International Dictionary of English
ad. In the place or room; -- usually followed by of.
ad. Equivalent; equal to; -- usually with of.
The Century Dictionary and Cyclopedia
In the stead; in place or room; hence, in equivalence or substitution: followed by of.
In its stead; in place of it, or of the thing or act mentioned.
WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
ad. in place of, or as an alternative to
ad. on the contrary
Word Usage
"Ms. Anderson said Chinese customers will buy a bottle of French Bordeaux because it had "Bordeaux" on the label instead of a comparable Australian wine."