This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

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adj. Producing wealth; profitable: a lucrative income; a lucrative marketing strategy.

adj. producing a surplus; profitable.

adj. Yielding lucre; gainful; profitable; making increase of money or goods.

adj. Greedy of gain.

Yielding lucre or gain; gainful; highly profitable: as, a lucrative transaction; a lucrative business or office.

Greedy of gain; self-seeking.

Synonyms Paying, remunerative.

adj. producing a sizeable profit

"In my hometown the city council are essentially attempting the 80/20 split in lucrative city-centre areas."

profitable   

non-lucrative   

lucrative succession    lucrative office   

lucre   

lucrativeness   

gainful    profitable   

profitable    risky    remunerative    arduous    prosperous    productive    worthwhile    legitimate    honorable    valuable