This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

• Lexulous
• Wordscraper
• Wordosaur

verb-intransitive. To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers.

v. To transmit a programme to selected individuals or groups, especially via cable

n. A programme transmitted in this manner

"There's a problem with comparing a radio "broadcast" to an internet "narrowcast" - 90% of what you hear on the radio is probably not stuff you'd buy so the promo value to the artist of a play on Spotify is much higher than on the radio on a per listener basis so Lady Gaga gets a lot of CD/Download sales from her Spotify listens relative to radio play."

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