n. the act of changing an option of a multi-user software product to change the product's behavior or style for one user
The Century Dictionary and Cyclopedia
n. The attribution of personal qualities to that which is impersonal; the act of making personal, or of regarding something as a person; personification. Also spelled personalisation.
Word Usage
"Surf Canyon recently released an option for users who want long-term personalization, found at my. surfcanyon.com."