What does remarketing mean?
Remarketing is a marketing strategy that targets customers who have previously interacted with a brand or visited a website. This approach aims to re-engage potential customers and encourage them to complete a desired action, such as making a purchase or filling out a form. By targeting users who have already shown interest in a product or service, remarketing campaigns can be highly effective in increasing conversions and driving revenue. The practice is commonly used in digital marketing, including online advertising, email marketing, and social media advertising. Overall, remarketing is a valuable tool for businesses looking to maximize their marketing efforts and improve their return on investment.
nounThe practice of targeting customers who have previously interacted with a brand or visited a website, with the goal of converting them into customers.
- The practice of targeting previous customers or website visitors.
- A marketing strategy focused on re-engaging potential customers.
"The company implemented a remarketing campaign to reach users who had abandoned their shopping carts."
"The remarketing campaign resulted in a significant increase in conversions."
"The company used remarketing to promote their new product to users who had shown interest in similar products."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of remarketing
The term 'remarketing' originated in the late 20th century, derived from the words 're-' and 'marketing'. It refers to the practice of re-engaging with customers or potential customers through targeted marketing efforts.
Usage notes
Often used in digital marketing, particularly with online advertising and email campaigns.