This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

• Lexulous
• Wordscraper
• Wordosaur

n. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.

n. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism” ( Margaret Sanger).

n. A battle cry of a Scottish clan.

n. A battle cry (original meaning).

n. A distinctive phrase of a person or group of people.

n. A phrase associated with a product, used in advertising.

n. The war cry, or gathering word, of a Highland clan in Scotland.

n. A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

n. The war-cry or gathering word or phrase of one of the old Highland clans; hence, the shout or battle-cry of soldiers in the field.

n. Figuratively, the distinctive cry of anybody of persons.

n. a favorite saying of a sect or political group

"I don't know what their slogan is shorthand for, but its implication is, to put it mildly, not a good starting point."

expression    saying    locution   

mantra    battle cry    catchphrase    watchword    rallying cry    war cry    catch phrase    cry   

catchphrase    strapline   

Bogan    Hogan    Logan    bogan    brogan    crogan    hogan    logan    shogun   

logo    saying    propaganda    proverb    maxim    rhetoric    poster    anthem    nickname    brochure