Not observant; not attentive; heedless: as, an unobservant traveler or reader.
Not careful to comply with what is prescribed or required: as, one unobservant of etiquette.
Not obsequious.
WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
adj. not consciously observing
Word Usage
"Perhaps that is why, of all the many Jewish holidays, the one that is most observed -- even by those who profess to be "unobservant" -- is Passover and the Passover"