What does backfire mean?
To fail or go wrong in a spectacular or embarrassing way, often as a result of a miscalculation or a sudden change in circumstances. To emit a loud, explosive sound, typically as a result of a malfunction or a sudden release of pressure.
Example
"The company's new product launch backfired when it was met with widespread criticism and ridicule."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.