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v. To use a blue paint or glaze.

v. To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.

n. A wash of blue paint or glaze.

"Despite losing the seven remaining Kent seats in a Tory 'bluewash', three of Labour's long-serving representatives have guaranteed a strong future."

eyewash    greenwash    whitewash   

bluefish    blueish