n. process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal
v. Present participle of brand.
WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
n. the act of stigmatizing
Word Usage
"I admit that the term branding suggests something other than what happened, my first image was of some sort of cross shaped device that burned the image into the skin."