This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

• Lexulous
• Wordscraper
• Wordosaur

n. Something apparently impressive or legitimate but actually untrue or insincere; nonsense.

n. A stock technique for eliciting a desired response from an audience.

n. Meaningless nonsense with an outward appearance of being impressive and legitimate.

n. a message that seems to convey no meaning

"He fought a long battle against what he called hokum, ideas with no basis, which gain spurious credibility by repetition (in the way that so many celebrities are celebrities for no other reason than that they are regarded as such by the media and society pop pundits)."

content    message    substance    subject-matter   

rigmarole    twaddle    absurdity    nonsense verse    crock    incoherence    buzzword    empty words    poppycock    hot air   

nonsense   

proselytize    lumpiness    expressionism    roux    shalot    sell-out    cleartext    cronyism    corn-meal    freebie