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shill

/ʃɪl/ noun · British & US
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What does shill mean?

noun

A person who secretly advertises or promotes a product or business, often by pretending to be an independent customer. A person who secretly supports or promotes a particular cause or opinion.

Example

"The company hired a shill to attend the product launch and ask questions that would make it seem like the product was in high demand."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for shill

Antonyms of shill

Rhymes with shill