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underprice

/ˈʌndəpraɪz/ verb · British & US
Valid in UKValid in US
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What does underprice mean?

verb

To sell or offer something at a price lower than its true value or market price.

Example

"The company was accused of underpricing its new product to gain market share."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for underprice

Antonyms of underprice

Rhymes with underprice