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n. Intensive, forcible indoctrination, usually political or religious, aimed at destroying a person's basic convictions and attitudes and replacing them with an alternative set of fixed beliefs.

n. The application of a concentrated means of persuasion, such as an advertising campaign or repeated suggestion, in order to develop a specific belief or motivation.

n. Alternative spelling of brain-washing.

n. the process of forcible indoctrination into a new set of attitudes and beliefs.

n. forcible indoctrination into a new set of attitudes and beliefs

"British journalist Edward Hunter translated the term brainwashing in his 1953 book, “Brain-Washing in Red China,” which described communist techniques for controlling the minds of nonbelievers."

indoctrination   

brainwash