What does cannibalize mean?
to use or exploit something for one's own benefit, especially by taking or using something that belongs to someone else, or to cause something to deteriorate or become less effective by using or exploiting it excessively.
Example
"The company's decision to cannibalize its own sales by releasing a cheaper version of the product was a bold move."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.