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n. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.

n. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job” ( Saturday Review).

n. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'” ( New York).

n. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” ( Joel Oppenheimer).

v. To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.

n. A hypodermic injection, syringe, or needle.

n. A drug addict.

v. To stimulate with or as if with a hypodermic injection: "hyped the country up to a purposeless pitch” ( Newsweek).

n. Promotion or propaganda; especially, exaggerated claims.

v. To promote heavily; to advertise or build up.

See hipe.

v. publicize in an exaggerated and often misleading manner

n. blatant or sensational promotion

"And with the notoriety of Masterton, I thought it only fitting I should read one of his more heralded works this summer to see what all the hype is about."

hyped    hypes    hyping   

publicise    air    publicize    bare    packaging    promotion    promotional material    publicity   

gipe    gripe    lipe    overripe    pipe    ripe    sipe    snipe    stipe    stripe   

ibm    stim