What does underpricing mean?
The act of selling something at a price that is lower than its market value, often to attract customers or increase sales. This can be done intentionally or unintentionally due to various market conditions.
Example
"The company's decision to underprice its new product led to a surge in sales, but also resulted in significant losses due to the low profit margins."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.